WordPress is an amazingly stable platform thanks to the dedication and talent of the hundreds of professionals contributing to it, and the strict code standards they follow. Even so, the huge variety of themes, plugins and server environments out there make it difficult to guarantee nothing will ever go wrong. This guide will help you […]
Almost every single person I know starts their morning off with coffee, then has an afternoon pick-me-up coffee.
And it’s not just my friends who drink that much coffee. It turns out that 75% of all Americans intake their caffeine by drinking coffee.
Besides the fact that it’s just a wonderful beverage with a million and one benefits, from clearer thinking and better ideas, and also helping you stay awake on the days you stayed up absolutely too late, it’s also a drink that brings people together.
Here are some questions to ask yourself before designing.
What’s the style or vibe you’re going for?
Is it a more earthy vibe? Will the colors be neutral or do they want them to be crazy eccentric?
What are the values of this coffee company? Are they ethical? How can I express that through my design?
Who is my target audience and what would they look for in a coffee brand?
Once you answer some of these basic questions, you can start designing accordingly.
4 Easy Steps to Creating the Perfect Coffee Brand and Logo
1. Come Up With The Right Branding Strategy
As I said, it all comes down asking the right questions, and when you get your answers, you can start coming up with a strategy.
Pinpointing your audience is key in the first steps of designing. Who are you designing for? An elegant brand that requires minimal color and a fancy typeface, or for a younger, more fun generation, where you have the freedom to do whatever you want? No matter the audience, make sure you design with them in mind and what would make the choose your brand.
The brand name is going to decide a lot for you. The creativity wheels will start spinning when you look at the name. Do a play on words, coincide your design to make sense with the name. You can also get a sense of tone-of-voice from the name of the brand and design accordingly.
Your logo should be something that everyone can recognize and something that sparks joy for your clients and customers. But we’ll talk more about this a little later.
2. Use An Irresistible Color Palette
After doing some research and drawing some conclusions from my own experience in designing for coffee brands, most people love earthy tones when it comes to coffee branding.
So whether you go from a toned-down green, or an earthy brown pallette, make sure everything works together perfectly.
Just because most people choose earthy tones, that doesn’t mean that you have to! You can still go for brighter, more vibrant color palettes, but my recommendation is that you use the more muted versions of the colors you choose. So if you want to use orange and green, for example, just use a more muted version of the colors.
Here are a few of my favorite color combinations when it comes to coffee branding.
3. Check Out Your Competitors
One sure fire way to know if you’re doing well is by checking out your competitors.
Check out the ones who are doing better than you, but also the ones in the same boat.
You want to look at their work and not just be a copy-cat of what their doing, but be inspired by them and ask yourself what you have to offer that is different from them and how you can do better.
4. Keep it Simple
When it comes to your logo, the best thing to do is to keep it simple.
Especially nowadays, when the trend is flat-design and minimalist.
You want people to look at your design, and say, “oh yeah! That’s my favorite coffee brand.”
It shouldn’t be so complex that your customers don’t understand what the heck is going on, but it can also have a bit of a back story that needs to be explained.
A perfect combination of the two is the goal here, but keep it simple!
Our Favorite Coffee Branding Examples
I want to close out this article by inspiring you and showing you some examples of my favorite coffee brand designs.
My favorite places to get inspiration from are Pinterest, Dribbble, Behance, and the places around me.
So if you’re lacking inspiration, I hope this helps!
I hope this article helped you out in one way or another and inspired you to get to designing.
So go ahead, grab your coffee and go make something amazing.
Law & Order is a US television series set in New York City that first aired 30 years ago today, on September 13, 1990, and ran for 20 seasons until its final episode in 2010. Each episode is split into two segments: an investigation by the police (Law) and subsequent prosecution by the district attorney’s office (Order). The series has been spun off into a larger franchise of shows, including Law & Order: SVU which is the longest running primetime live-action series in US television history.
Starting with the very first season, and continuing across the franchise, Law & Order has made prominent use of Friz Quadrata for its titling and branding. Along with the show’s trademark dun-dun sound, the simple but consistent use of the typeface has cemented the brand among the most iconic in US television. As Art of the Title explains it:
It’s a testament to the power and ubiquity of the series that 30 years later one glimpse of that typeface and two bits of sound can immediately transport audiences back to a world of perilous but soothing procedure, where process and justice are the only things worth a damn.
The original title sequence was created by Betty Green with the Howard Anderson Company, and though some details have changed with new seasons (most notably between seasons 3 and 4) and rotations with the cast, the overall design remained more or less the same over the years.
The episodes start with the main title in all caps while a stiff voiceover sets the stage for the show. “LAW & ORDER” is shown at first as just the shade of the letters, gradually fading into the rendering of white letters with a dark shadow and outer glow of blue for the top line and red for the bottom. The short pre-intro concludes with the now-famous dun-dun sound.
Following a short teaser scene, the full title sequence continues, accompanied by a synth-jazzy soundtrack. Dramatic zoom-ins on “LAW” and “ORDER”, interspersed with stark imagery, continue the blue and red color coding to introduce the cast of police and attorneys, respectively. The actors’ portraits fade in from halftone renderings, with a few minor appearances of Eurostile for “STARRING” and “DIRECTED BY”.
In addition to the title sequence, Friz Quadrata also features prominently in the show’s intertitles, used to help move the storyline along quickly, giving the show a distinctive fast-paced editing style. According to the show’s creator, Dick Wolf:
The title cards take the place of a lot of the garbage time in most shows of people driving up to buildings, getting out of cars, walking in, going up in elevators, walking out … There are no establishing shots. There are no transition shots.
The final episode of the original Law & Order series aired on May 24, 2010, but subsequent spin-off series have continued to make prominent use of Friz Quadrata. After 30 years, it’s one of the longest and most consistent uses of a typeface for any TV franchise ever.
It’s a fertile time for the floristry industry, with the worldwide market for flowers and ornamental plants expected to grow to $57.4b USD by 2024. Maybe your new business has sprouted during lockdown, or perhaps you’re looking to diversify your current offering, setting up a website is a great way to ensure as many customers pick you as possible.
How to Create a Flower Shop WordPress Theme
It’s simple. Head to ThemeForest and scroll through the available WordPress flower templates. Once you’ve picked your favorite, you can download it straight to your PC before editing it to make it your own—colors, fonts, copy, and design elements can all be amended. Picking a theme that’s compatible with the WooCommerce plugin also means that it’s simple for users to buy directly from your site.
Top Flower Shop WordPress Themes
Read on for our selection of the top 18+ floral WordPress themes.
This well-designed floral WordPress theme comes with six homepage versions so you can pick the style that best suits your content. It’s WooCommerce compatible and comes with plenty of shop elements, including shop lists, a shopping cart, and the ability for users to create an account and leave reviews. Main Home, for example, is easy to navigate and comprises a simple grid complete with all the products on offer.
More corporate in design than the last, the Florist theme is also WooCommerce compatible and explains available services very simply.
It comes with six header types, fonticons so you can signpost copy with relevant icons, and Google maps so you can easily show your customers where they can find you in the real-world. It’s also fully responsive and designed with best SEO-techniques in mind.
This highly WordPress flower template is perfect if you’re equipped with high-quality brand imagery as there’s plenty of space to show it off! It’s armed with three demos. Magnolia, for example, is designed for creating an overall presentation of your flower shop and comes with a full-width header, a simple section to highlight key services, as well as a well-designed product shop.
An eye-catching slider is also used to include important stats, and you can add separate pages to introduce your florists and their expertise.
This vibrant, colorful flower shop WordPress theme comes packed with personality as well as loads of useful features. What are they we hear you cry? Five homepages and two shop styles, advanced booking and contact forms, WooCommerce store compatibility, events management and calendar, and dozens of pre-made pages including team, about, and services.
It’s also been optimized for mobile so all sections are scrollable and support the swipe effect.
If your brand is focused on bespoke, hand-crafted, boutique-style flowers, then this is an excellent WordPress flower template. You can add a nice welcome note on the homepage to explain a little more about yourself, and highlight your services with large icons.
There’s also a testimonial section where you can add a few words from happy customers. You can be very transparent with your pricing too, as there’s a chart outlining services and detailing pricing information.
Another simple WooCommerce WordPress flower template, Flower Shop has everything you could need to help your florists bloom. It comes with three demos, an online shop, and a blog so you can increase the storytelling around your shop and products. You can also add animations to content parts to bring the site to life and you can adapt the headers and color schemes.
If luxury is your vibe, then Chandelier is the floral WordPress theme for you. The Bouquet Home demo, for example, combines a full-width header and call to action with well-designed stat boxes, a blog, and easily accessible content blocks describing key skills and services. The sliders also help to add to this template’s high-end feel. At an average rating of 4.81 out of 5 stars, we’re not the only ones to think Chandelier deserves its place on our list.
Designed with a personal blog in mind, Wild Book can be adapted for floristry. This would work well for a floristry portfolio where you want to write a blog detailing your inspirations for bouquets or other works.
A sticky header on the left-hand-side reminds users of your social media pages and other contact details too. This WordPress flower theme is also Gutenberg-optimized for simple customization.
Super contemporary in style, Woly comes with an incredible 32 homepages each designed with a different purpose in mind. The Florist Home template, for example, is designed with florists in mind.
Content is well-spaced and easy to navigate, with plenty of clickable imagery if the user would like to find out more. You can also add a scrolling list of the clients you work with, and you can pick from eight beautiful blog templates too.
If love is in the air, then this wedding-focused WordPress flower template is ready and waiting. There’s 13 homepage layouts to choose from, with the Florist Showcase option crafted for budding florists.
The theme has a high-end feel, with full-width sliders and plenty of space for testimonials and calls to action. It’s also received plenty of five-star reviews for customer support—ideal if you’re starting out and have a few questions along the way.
This floral WordPress theme comes with two demos. Home Page 01, places products front and center and there’s plenty of opportunities to organize bouquets according to categories such as ‘new’, ‘best sellers’, and ‘featured’.
It’s a handy option for florists with plenty of products to sell, as there’s a flexible and customizable megamenu to organize products clearly. It also comes with a Smart Cart, a feature that allows buyers to add items to a shopping cart without leaving the page they’re on—a useful technique to encourage them to continue perusing!
There’s plenty of homepages to choose from, with six made especially for florists! Take Flower Shop #2, for example, which effortlessly combines photography of flowers with content blocks taking users to categorized flowers, i.e. wedding or party. Amongst its features are multiple header styles, seven preset colors, and the Revolution slider.
This WordPress flower template comes with five post formats—standard, gallery, quote, video, and link. The demo homepage is simple in design, with a clear section to display services, as well as testimonials, and a section to show off relevant stats, i.e. the number of flowers sold to date.
There’s also a section to add blog posts, so let your creative juices start to flow and get writing! You can also add videos to this WordPress flower template.
This versatile template is designed with various flora-themed businesses in mind—from landscape design to florists to agriculture. As you can see from the demo, it comes with all the qualities required to build a stunning flower-themed website—from the full-width header, to large imagery to display your beautiful bouquets, to a blog, and contact details. It’s also Gutenberg-optimized for seriously simple customization.
Here’s another versatile floral WordPress theme suitable for different businesses—from tree surgery firms, to landscaping businesses, to exterior design bureaus and florists. The design is modern and fresh, with different-sized content blocks to display images, eye-catching sliders, and bursts of color.
You can also connect your social accounts easily, as you can see from an Instagram image gallery included at the bottom of the page.
Less is more with this florist WordPress theme free! As you can see, you can include a full-width header with a call to action, and then categorize services easily to direct users to the correct destination.
This one also comes with an Elementor template plugin where you can import 63+ design templates for use across home and inner pages.
Featuring plenty of imagery of the great outdoors, Greenhouse is crafted for businesses including florists, ecology, landscape, and lumberjacks! It’s elegant and modern in design and comes with a customizable grid so you can add your own style to your website design. It’s also customizable with plugins like WooCommerce.
Premium vs Free Flower Shop WordPress Themes
The choice is yours and it all depends on budget! You could opt for a free WordPress theme which of course is a little kinder on the purse strings, but premium themes do tend to come with more features and customization options.
Now you’ve seen some of the florist templates as your fingertips, it’s time to grow your business by building your own website! For a full selection of flower shop WordPress themes, head on over to ThemeForest.
Any others you think should make the list? Let us know in the comments below!